AI Insights · Timothy · October 2021
Top 5 Drama Games on iOS in the UK for Q3 2021
Discover the performance trends of the top 5 drama games on iOS in the UK during Q3 2021, with insights on downloads, revenue, and active users.
The third quarter of 2021 showcased some interesting trends for the top drama games on the iOS platform in the United Kingdom. Here’s a look at how the top 5 apps performed in terms of weekly downloads, revenue, and active users.
Episode - Choose Your Story saw a dynamic quarter. Weekly revenue peaked at approximately $92K in mid-July before experiencing fluctuations, settling at around $55K by the end of September. Downloads mirrored this volatility, with a high of 16.7K in mid-July, dropping to around 8K by quarter’s end. Active users showed a steady decline from 56.8K at the beginning of the quarter to about 26.7K by the end.
Chapters: Interactive Stories had a relatively stable quarter. Weekly revenue hovered around the $40K mark, peaking at $48K in late July. Downloads started strong at 7.3K, but gradually fell to about 2.3K by the end of September. Active users remained consistent, averaging around 46K to 48K in the first half of the quarter, but declined to approximately 33.6K by the end.
Choices: Stories You Play experienced a fluctuating quarter in terms of revenue, starting at $38K and dipping to $20.4K mid-September, before recovering to $28.3K. Downloads were relatively low, peaking at 3.1K in late July but dropping to around 1.5K by the end of the quarter. Active users saw a peak of 107.3K in early August, with a subsequent decline to about 64.3K by the end of September.
Love Villa: Choose Your Story had a notable decline throughout the quarter. Revenue started at $52.7K in late June, plummeting to about $4.7K by the end of September. Downloads followed a similar trend, beginning at 14K and dropping sharply to around 1.4K. Active users decreased from 46.7K to about 20.7K over the quarter.
My Fantasy: Choose Your Story showed modest performance with stable revenue around $14K to $23K during July and early August, but it dropped to $5.8K by the end of September. Downloads were consistent at the start with peaks of 8.5K, but decreased to about 1.2K by the quarter’s end. Active users remained steady around 8K to 10K in early July, but declined to roughly 6.1K by late September.
These insights reflect the dynamic nature of the drama game category on iOS in the UK during Q3 2021. For more detailed insights and data, visit Sensor Tower.
